/Projects /Kundalini & Tronconi

The two lighting brands communicate offline and online with two mirror images

Kundalini, emerging Italian lighting design brand, assigned Imille the offline and online visual project.

Kundalini is the Italian design company founded halfway through the 90s, which immediately became known for its sought-after and unique philosophy of lighting. Kundalini now works with the more prestigious names of international design such as Norman Foster, Karim Rashid, Zaha Hadid, Alessandro Mendini and many others.

The Kundalini and Imille collaboration is now well known; and since 2003, after having repositioned and redesigned the brand, Imille now provides all of its PR. Imille guided the product's perception to a true balance between minimalism and research, distancing itself from the previous Oriental mood which does not reflect the new direction of the company.

The Kundalini website was designed with general 2.0 navigation in mind. The information is clear and immediately available on several levels in order to enable fast and effective access, giving a direct and refined brand experience. Both sites are built on the same grid and are equipped with a CMS that enables complete management of the text and visual content by the customer.