/Projects /Golden Fire

Technology rich media and 3D environments for the launch of the new beer from Heineken Italia

For the launch of the new Heineken beer in Italy, Imille created a 3D mini-site: Goldenfire.it.

The operation formed part of an unconventional marketing project run for Heineken Italia by Ninja LAB, who chose Imille to quickly create a site rich in high visual impact media.

A browsable environment created with an ad hoc Papervision 3D editor - a special library for Adobe Flash - leads the visitor to discover a city landscape in which the beer is the protagonist. The leitmotif of the 3D set, as with all marketing campaigns by Ninja LAB, is the Golden Fire Dragon, living in both the virtual city and certain Italian cities. The site opens with an innovative particle effect that draws the brand with an incandescent flame; the user is then taken through a passageway in the shape of the dragon into the three-dimensional city, decorated with Ninja LAB’s guerrilla campaign.