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An innovative concept at the heart of the Eurotech USA advertising campaign

Imille designed the B2B campaign for Eurotech, the enterprise from Friuli founded in 1992, which quickly became a market leader on the world stage in the high technology, computer miniaturisation sector.

Eurotech is listed on the All-Star Segment of the Milan Stock Exchange and, in addition to Italy and the United States, it has a presence in the UK, France, Finland, Japan, Germany and China. For the project, Imille conceived the cross-ocean export of Eurotech’s technological excellence.

The campaign's message was effectively summarised by the Everyware payoff: new technology inspired for futuristic concepts of ubiquitous and pervasive computing, featured in various subjects according to visual impact, always associated with high technology.