Mom bloggers and brand entertainment: the concept could seem a bit unusual but it acquired sense Friday September 23rd at Appartamento Lago, in downtown Milan, with the presentation of Piccolini.com. A hybrid project that involves the bloggers in a new way: halfway between videoblog and editorial platform, six moms share their everyday experience in four thematic channels (Lifestyle, Cooking, Travels, Home & Crafts). Though videos and posts they give out quick and smart tips to solve problems that any digital mom could meet in her daily life.
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