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Last night the first Italian edition of IAB MIXX took place at Magna Pars in Milan, an international award for the best digital communication projects of 2011.

“Eyyy” said Fonzie with his thumb in ‘Happy Days’ at the end of the seventies. After 30 years that thumb has become the most known icon of the planetary social network that links 800 million people. Introduced in April 2010 the ‘like button’ is now probably the best function of the most popular social network in the world.

Instagr.am is the new digital channel chosen by Imille and Pan di Stelle to communicate the world of the known cookie.

Mom bloggers and brand entertainment: the concept could seem a bit unusual but it acquired sense Friday September 23rd at Appartamento Lago, in downtown Milan, with the presentation of Piccolini.com. A hybrid project that involves the bloggers in a new way: halfway between videoblog and editorial platform, six moms share their everyday experience in four thematic channels (Lifestyle, Cooking, Travels, Home & Crafts). Though videos and posts they give out quick and smart tips to solve problems that any digital mom could meet in her daily life.

For me today is a memorable day. It's drizzling in San Francisco, after 2 days of blue sky framing the Metropolitan skyline. While I am getting ready to listen to Satoru Iwata, Nintendo CEO motivate the crowd of the Game Developer Conference to make the “impossible, possible”, in the next hall Steve Jobs is making a surprise appearance at the launch of the iPad 2.