Imille
We needed a serious job to keep playing
Imille is a team of professionals that bring together passion for new technologies with strong branding and marketing skills. By analysing the development of media and the market, Imille explores new horizons, tests innovative solutions and creates integrated communication strategies for the digital era..
Imille is a digitally native, always connected agency, but one that does not differentiate between offline and online: it offers a vision of communication as a work platform capable of reaching the target market via multiple means and with multiple messages: a media crossroads, at the centre of which are people, ideas and conversation..
- Founders:
-
Paolo Pascolo
President -
Matteo Esposito
CEO -
Marco Prelini
Partner -
Flora Caroli
Partner
Method
Technology, creativity, passion and strategic thought process
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Study of the
Competitive scenarioStudying the market allows you to determine the values that dominate a specific sector, identify a possible positioning for the brand and learn the reputation of the competition.
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Analysis of
brand perceptionMarket research and the listening of online conversation let you to understand the distance between the brand values defined by the business and the values perceived by people.
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Design and features of the brand identity
Naming, brand design and brand identity - the complex of elements
that identify brand and distinguish it from the competition - are designed and set out for different media. -
Planning of the marketing strategy
The marketing strategy includes, based on the client's needs, campaigns below and above the line, events, traditional and unconventional advertising, online and offline.
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Creation of the
brand experienceTo construct a brand experience means to create engagement with communication tools that address the reference target
in a strong and lasting interaction with the brand. -
Monitoring
and optimisationA communication strategy is
a continual work in progress, supported by constant reporting, periodic evaluations of performance and optimisation of the results.
Discipline
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Strategy
Market analysis, choice of positioning, design of integrated online and offline strategies.
Case study: Pandistelle.it -
Branding
Design of the brand, application of visual guidelines in online and offline contexts.
Case study: Kundalini & Tronconi -
Advertising
Creative concepts, conventional and unconventional solutions for B2B and B2C campaigns.
Case study: We power Your Eyes
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Visual Identity
Designing the enterprise's identity for traditional and digital communication solutions.
Case study: The Excellent Collection -
Interaction Design
Study of the man-machine interaction, design of innovative software interfaces.
Case study: March Networks Icon System -
Rich Media Design
High emotional impact solutions, digital adv, gaming, viral videos, interactive applications.
Case study: Golden Fire
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Websites e Apps
Design and development of websites, applications for smartphones (iPhone) and for social networks (Facebook).
Case study: Bloom, Hip-Hop e Ark -
Digital Marketing
Display and rich media campaigns, digital PR, seeding and buzz marketing, viral marketing.
Case study: Bring the Love Back -
Community
Implementation of communities and social platforms, moderation of UGC, customer support services.
Case study: Virgilio.it Moderazione e Animazione
