/Projects /Winery Identity

Amalia, tradition and innovation. The new image of the maker of Barolo.

Amalia Cascina in Langa, on the slopes of Monforte d'Alba, is the ideal starting point for a food lover's tour of the tastes of Langhe. The Boffa family took over the winemaking in 2003, restored the old farmhouse and revolutionised the plot by building a new one, complete with a winery, where they now produce Dolcetto, Barbera, Nebbiolo and Barolo.

Imille designed a new look and feel that is inspired by the historic tradition of Piedmont wineries, with the brand in large lettering, white on black, standing proudly in the centre of the label. The redesign of an historic monogram completed the winery's image. The result is a brand that expresses passion, freshness and authority.

The website is complete with social media channels, Facebook, Flickr, Youtube and Twitter.