/Projects /Piccolini TV

The Piccolini TV videoblog on air in Italy, France, Germany and US

The project designed for the launch of the new Piccolini digital communication platform.

With piccolini.tv six blogging mothers relate their daily experiences on video, according to a schedule including other themed channels covering family life, lifestyle, travel with children, crafting, cooking and food education.

The same bloggers will be offering a fragment of each of their days, using a full-HD handy cam. They will be sharing their experiences of being busy mothers - juggling work and family - with all visitors to the platform, offering a conversation with those who have the same issues, dreams and passions.

The world of Barilla has always been associated with family values. With Piccolini TV these values are transferred in a contemporary and involving way, via the experiences of real people. This is the power of digital communication: the barriers between people and the brand are whittled away, messages are authentic and public, part of the conversation. Real experiences can be identified more closely with daily life.

The project was launched in Italy, France and Germany and will also soon be launching in the United States. For each country, Barilla has selected six authors to participate in the project, sharing their experiences on the Piccolini.tv platform, Facebook, Twitter, Flickr, YouTube and Delicious.