In addition to the video format led by the six American blogger moms, Imille develops a tool to turn little players into great chefs.
Imille and Barilla launch Piccolini TV in the United States. The European format is confirmed: six blogger moms reveal theirselves in their vlogs and talk about their lives on six thematic channels.
The topics range over a vast variety of subjects: from Piera Jolly’s family situations on the Family Life channel to Colleen Lanin’s travel tips on the On-the-Go channel, from nutrition with Monica Reinagel on the Healthy Eating channel to fashion with Jennifer Brandt on the Fashion & Style channel, ending with Shaina Olmanson’s recipes on the Cooking with Kids channel and Amy Thompson’s creativity on the Crafting channel.
The platform launch is supported by “The Next Mini Chef” contest, created in collaboration with the American agency Studiocom, which offers its little players the chance to become chefs.
Anyone can build his own recipe through a very simple, intuitive and engaging tool. You just need to select your favorite Piccolini pasta, select the ingredients from the menu and that’s it: the tool automatically generates the recipe, along with the list of ingredients, measures and preparation instructions. The prize is a 10.000 dollar scholarship, which can be won combining the opinion of a selected jury with the votes of the users.
Consistent with the web platform, the tool has been developed with HTML5 and Ajax technology, to ensure cross-device and Apple devices compatibility.