/Projects /Microsoft Advertising at IAB 2008

The new Microsoft Advertising brand identity launched at IAB Forum 2008

Imille designed and created a strategy to reinforce the brand identity of the concession and launch the new image with high impact, below the line communication.

The new brand designed by Redmond along with the guidelines were set out in the Reached campaign, whose subject was represented by the starship motif of Microsoft Advertising, which reaches the target wherever it is and transports it to all the companies using the concessionaire projects.

The strategy for the IAB Forum 2008 included sales and presentation tools, a press campaign and the design of the stand. Also, a guerrilla marketing operation was designed, which saw the involvement of Buddies, the main protagonists of Microsoft multimedia communication: the enormous floating balloons were positioned in the areas adjacent to the Milan trade fair to draw in participants and give a preview of the campaign concept.