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The “I Am In” campaign and the on field communication at the digital advertising fair

The collaboration between Microsoft and Imille is being renewed for the IAB Forum 2010, the most important advertising and interactive communication event in Italy.

Microsoft is presenting a stand with a campaign created by Imille. The claim "I Am In" was chosen to represent the software giant's cloud computing strategy: all Microsoft services and user content will come to form part of the cloud and will be available and accessible from any device.

The stand, an imposing structure of 130 m³, gives you the impression you are entering a cloud: an elegant atmosphere for finding out about Microsoft's offerings for advertisers and agencies, discovering the new major autumn releases (Windows Phone 7 and Kinect for Xbox 360) and participating in live sessions presenting new advertising solutions.