The “I Am In” campaign and the on field communication at the digital advertising fair
Technology & Communications
Microsoft is presenting a stand with a campaign created by Imille. The claim "I Am In" was chosen to represent the software giant's cloud computing strategy: all Microsoft services and user content will come to form part of the cloud and will be available and accessible from any device.
The stand, an imposing structure of 130 m³, gives you the impression you are entering a cloud: an elegant atmosphere for finding out about Microsoft's offerings for advertisers and agencies, discovering the new major autumn releases (Windows Phone 7 and Kinect for Xbox 360) and participating in live sessions presenting new advertising solutions.