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The first digital collectable points and an advergame for the launch of the new Pan di Stelle bar are now online

The Pan di Stelle "digital dream" continues, between digital and reality, with a new advergame involving a 3-D version of a paper toy that can be downloaded from a section of the brand's site. The paper Pan di Stelle characters, which can be printed at home, are achieving ever more success and have become the storytellers of the site developed by Imille. 

In the game a three-dimensional hot air balloon flies across the chocolate sky hunting glowing stars: players must push the balloon along using wind generated by the mouse cursor. Finish the game by capturing a certain number of stars to win Pan di Stelle points.

Created by Advice Group and enhanced by Imille, the digital collectable points allow you to play with codes found on the packaging via web and mobile. Each code generates one point on a digital points card, which engages the user with challenges oriented at cross selling the products of the range: if the user, at a specific threshold of points, buys a certain product, his or her points increase, accelerating the collection of points. By completing the points card you receive the extremely soft Pan di Stelle ScaldaSogni cushion as a free gift.

As part of the package Imille also worked on an upgrade of the Pan di Stelle site (new homepage and menus) and created the pre-rolls for the media campaign.