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A brand re-design following the philosophy of green efficiency and innovation

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  • Client

    Bilumen

    Industry

    Furniture & Lighting

    Discipline

    • » Strategy
    • » Branding
    • » Advertising
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Tradition, innovation and research. Imille designs the new visual identity of the historical lighting brand.

Bilumen manufactures lamps for interiors, high quality furnishings guaranteed by a prestigious brand. Bilumen design is pure Milan style; an identity which started at the beginning of the 20th century, exploding in the 70s and surging on creatively, technically and functionally up to today.

Bilumen is the expression of innovation that goes hand in hand with green efficiency. Study and technological advancement lead to creative ecological results. Object production turns eco-compatible, product light sources become energy-efficient.

 

 

“Imille helped us to find brand target and positioning: a contemporary visual identity consistent with the product”

Giorgio Brambilla, AD Bilumen

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