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Playful summer images and vibrant colours

A preview of summer with lively and intense colours. Ease of navigation through content marked by vitality and captivating and playful graphics. The new Lipton Ice Tea site. A dynamic, fresh and modern web project, perfectly in line with the positive and sunny disposition of Lipton Ice Tea.

Each product from the Lipton Ice Tea range is represented by cartoon style images, which relate their characteristics in an innovative interaction between visuals and text. The action takes place on a stage, the ideal platform for moving the various products of the brand. The website uses the latest structural technology and was designed with emerging mobile platforms, such as smartphones and tablets, in mind.

The new online space also presents the TV ad with Hugh Jackman and backstage photographs. In the "Drink Positive" section visitors will also be able to see the central theme of the Lipton Ice Tea philosophy: enterprising individuals living an energetic, optimistic and active life. 

The 'Join the Dance' contest is placed right in the centre of the new homepage. By taking part in the initiative and performing during an enjoyable and energetic tour, in the spirit of the Italian summer, there is the opportunity for winners to fly to New York and provide live support for a Broadway musical. Each week there is also the opportunity to win a Nintendo Wii console and the game Just Dance 2.