/Projects /Bloom, Hip-Hop e Ark

Four Web projects for the leading manufacturer of watches and jewellery

With 1861 United, Imille developed four web projects for Breil, the watch brand of the Binda group.

Along with the site Breil.it, which showcases the complete range of Breil jewellery and watches, Imille oversaw the creation of three other mini-sites: Breil New Hip-Hop, dedicated to the new watch inspired by the famous line launched in the 80s, Breil Ark Collection, jewellery for young people and entertainment inspired by animals, and Bloom, a line of heart-shaped pendants that open up to reveal the two souls of a woman.

All of the sites were created in Flash. The Breil site uses the Papervision 3D library to create a three-dimensional environment, which allows the user to navigate a path between the sections. The gallery of products has a dynamic structure that can be updated in real time from the database, which enables the user to find models and finishes using two forms of browsing: by collection or via a wide range of filters for a fast track to products of interest.

The Ark mini-site instead features a parallax structure that recreates a forest; passing from one section to the next, the content panorama scrolls by. The background changes according to a day-night cycle. On the site the user can take a test to find out which animal he or she is most similar to, and therefore which product to choose.