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Last night the first Italian edition of IAB MIXX took place at Magna Pars in Milan, an international award for the best digital communication projects of 2011.

“Eyyy” said Fonzie with his thumb in ‘Happy Days’ at the end of the seventies. After 30 years that thumb has become the most known icon of the planetary social network that links 800 million people. Introduced in April 2010 the ‘like button’ is now probably the best function of the most popular social network in the world.

Mom bloggers and brand entertainment: the concept could seem a bit unusual but it acquired sense Friday September 23rd at Appartamento Lago, in downtown Milan, with the presentation of Piccolini.com. A hybrid project that involves the bloggers in a new way: halfway between videoblog and editorial platform, six moms share their everyday experience in four thematic channels (Lifestyle, Cooking, Travels, Home & Crafts). Though videos and posts they give out quick and smart tips to solve problems that any digital mom could meet in her daily life.

For me today is a memorable day. It's drizzling in San Francisco, after 2 days of blue sky framing the Metropolitan skyline. While I am getting ready to listen to Satoru Iwata, Nintendo CEO motivate the crowd of the Game Developer Conference to make the “impossible, possible”, in the next hall Steve Jobs is making a surprise appearance at the launch of the iPad 2.

If there was no actual moment where the numbers change, we could say that the flow of time continues endlessly. Yet when a year finishes all the events of the 365 days prior to then remain associated with that number, which is now history. And 2010 will undoubtedly go down in history as the year of social media, the year that saw the crowning of Facebook as the largest social and cultural phenomenon of recent years. With The Social Network, Hollywood acknowledged the Internet and Web 2.0 as never before. Lastly, Mark Zuckerberg was proclaimed Man of the year by Time Magazine.