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Last night the first Italian edition of IAB MIXX took place at Magna Pars in Milan, an international award for the best digital communication projects of 2011.

“Eyyy” said Fonzie with his thumb in ‘Happy Days’ at the end of the seventies. After 30 years that thumb has become the most known icon of the planetary social network that links 800 million people. Introduced in April 2010 the ‘like button’ is now probably the best function of the most popular social network in the world.